McCallie is an All-Boys Private Boarding School and Day School, a Christian-based College Prep School. 
McCallie seeks out and accepts boys from all ethnic, racial, religious, and socioeconomic backgrounds and places a high value on a diverse student body.

Visual Identity

COLOR

The use of color is an important aspect of the McCallie School identity. The primary blue (PMS 300) should be used for the logo or the seal whenever possible. The secondary color (PMS 294) should be used as an accent color and never for the logo.

McCallie Pantone Colors

PRIMARY TYPOGRAPHY: Geogrotesque

One of the key factors in any new identity is the use of a specified type family for text or running copy. Using a consistent family of typefaces visually reinforces the identity of the McCallie School. 

Geogrotesque Regular, SemiBold, and Italic are used on all of the pieces of the stationery system. 


To obtain this font, please contact the Office of Communications and Marketing

Geogrotesque font

SECONDARY TYPOGRAPHY: Baskerville

Baskerville in its various weights and faces can be used for advertisements, brochures and other communications when a serif face is appropriate, such as the body copy of a letter. 


To obtain this font, please contact the Office of Communications and Marketing

Baskerville